{"id":29823,"date":"2021-02-02T11:16:00","date_gmt":"2021-02-02T11:16:00","guid":{"rendered":"https:\/\/www.batxilleratgranes.com\/?p=29823"},"modified":"2021-02-08T11:18:31","modified_gmt":"2021-02-08T11:18:31","slug":"presentacio-del-pla-de-marqueting-de-crea-una-empresa-ii","status":"publish","type":"post","link":"https:\/\/www.batxilleratgranes.com\/es\/presentacio-del-pla-de-marqueting-de-crea-una-empresa-ii\/","title":{"rendered":"Presentaci\u00f3 del Pla de M\u00e0rqueting de Crea una Empresa II"},"content":{"rendered":"\n

Els alumnes de 2n de batxillerat de l’itinerari en Empresa i M\u00e0rqueting<\/a><\/strong> van presentar el projecte<\/strong> que han portat a terme en aquest primer quadrimestre del curs sobre la creaci\u00f3 d’un Pla de M\u00e0rqueting<\/strong>.<\/p>\n\n\n\n

Organitzats en diferents grups, els alumnes van exposar als assistents les diferents parts del seu treball. En una primera introducci\u00f3<\/strong>, els nostres estudiants van realitzar la definici\u00f3 del projecte i del pla de m\u00e0rqueting, i van explicar com havia sigut l’organitzaci\u00f3 per avaluacions i els lliuraments de treballs.<\/p>\n\n\n\n

\"\"<\/a><\/figure><\/div>\n\n\n\n

Un segon grup d’alumnes va fer refer\u00e8ncia al material de suport utilitzat<\/strong> en mat\u00e8ria d’economia i emprenedoria<\/strong>. Durant el projecte, els alumnes van poder accedir a material divers en format de v\u00eddeo, \u00e0udio o text per aprofundir en el seu aprenentatge. Anuncis com el d'”Env\u00e0s on vas” o el de Casa Tarradelles, l’\u00faltim d’ells protagonitzat pel nostre exalumne Jan Serra<\/a><\/strong>, entrevistes a figures com Ken Robinson o Elsa Punset, divulgadora de l’Intel\u00b7lig\u00e8ncia emocional, o interessants videotutorials sobre la t\u00e8cnica de presentaci\u00f3 de l’Elevator pitch<\/em> o els gestos clau en la comunicaci\u00f3 no verbal de Teresa Bar\u00f3 s\u00f3n nom\u00e9s una mostra del material de suport utilitzat en aquesta primera part del projecte.<\/p>\n\n\n\n

\"\"<\/a><\/figure><\/div>\n\n\n\n

Un altre dels equips va presentar la fase inicial<\/strong> de l’elaboraci\u00f3 del Pla de M\u00e0rqueting<\/strong> per part dels quatre grups de classe. Aix\u00ed doncs, es van centrar en la identificaci\u00f3 de l’empresa, l’an\u00e0lisi del seu entorn, la descripci\u00f3 i utilitat del producte, la definici\u00f3 dels clients potencials i de la compet\u00e8ncia, la pol\u00edtica de comunicaci\u00f3, de distribuci\u00f3 i de preus. <\/p>\n\n\n\n

\"\"<\/a><\/figure><\/div>\n\n\n\n
\"\"<\/a><\/figure><\/div>\n\n\n\n

Per la seva banda, un \u00faltim grup va exposar la fase final<\/strong> d’aquesta part del projecte. Aquesta va consistir en l’elaboraci\u00f3 d’anuncis<\/strong>, tant d’un producte i franqu\u00edcia existent, com ara l’escuma de r\u00ednxols Pantene i Mercadona, com d’un producte nou, un depilador de celles de nom Wabe i una franqu\u00edcia nova, els supermercats Totexport. Tamb\u00e9 van presentar les principals<\/strong> dades de la campanya<\/strong> (logotip, esl\u00f2gan, personatges, mitjans emprats i temporitzaci\u00f3…) i van concloure amb una avaluaci\u00f3<\/strong> d’aquesta, realitzant una valoraci\u00f3 dels resultats obtinguts<\/strong>, aix\u00ed com modificacions i millores per a futures campanyes<\/strong>.<\/p>\n\n\n\n

\"\"<\/a><\/figure><\/div>\n\n\n\n

La presentaci\u00f3 va ser seguida de forma telem\u00e0tica pels estudiants de primer de batxillerat del mateix itinerari, que, de ben segur, van prendre bona nota del treball que hauran de realitzar en el curs vinent. <\/p>\n\n\n\n

Us felicitem a tots per la bona feina feta!<\/h4>\n\n\n\n

<\/p>\n","protected":false},"excerpt":{"rendered":"

Els alumnes de 2n de batxillerat de l’itinerari en Empresa i M\u00e0rqueting van presentar el projecte que han portat a terme en aquest primer quadrimestre del curs sobre la creaci\u00f3 d’un Pla de M\u00e0rqueting. Organitzats en diferents grups, els alumnes van exposar als assistents les diferents parts del seu treball. En una primera introducci\u00f3, els… Read More »Presentaci\u00f3 del Pla de M\u00e0rqueting de Crea una Empresa II<\/span><\/a><\/p>\n","protected":false},"author":5,"featured_media":29841,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"neve_meta_sidebar":"","neve_meta_container":"","neve_meta_enable_content_width":"","neve_meta_content_width":0,"neve_meta_title_alignment":"","neve_meta_author_avatar":"","neve_post_elements_order":"","neve_meta_disable_header":"","neve_meta_disable_footer":"","neve_meta_disable_title":"","footnotes":""},"categories":[7],"tags":[],"class_list":["post-29823","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-centre-batxillerat-granes"],"yoast_head":"\nPresentaci\u00f3 del Pla de M\u00e0rqueting de Crea una Empresa II - Gran\u00e9s Batxillerat - Escuela especializada en Bachillerato en Barcelona<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.batxilleratgranes.com\/es\/presentacio-del-pla-de-marqueting-de-crea-una-empresa-ii\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Presentaci\u00f3 del Pla de M\u00e0rqueting de Crea una Empresa II - Gran\u00e9s Batxillerat - Escuela especializada en Bachillerato en Barcelona\" \/>\n<meta property=\"og:description\" content=\"Els alumnes de 2n de batxillerat de l’itinerari en Empresa i M\u00e0rqueting van presentar el projecte que han portat a terme en aquest primer quadrimestre del curs sobre la creaci\u00f3 d’un Pla de M\u00e0rqueting. 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