{"id":44268,"date":"2022-11-07T07:50:47","date_gmt":"2022-11-07T07:50:47","guid":{"rendered":"https:\/\/www.batxilleratgranes.com\/?p=44268"},"modified":"2022-11-11T11:50:22","modified_gmt":"2022-11-11T11:50:22","slug":"treballem-en-un-pla-de-marqueting-corporatiu","status":"publish","type":"post","link":"https:\/\/www.batxilleratgranes.com\/es\/treballem-en-un-pla-de-marqueting-corporatiu\/","title":{"rendered":"Treballem en un pla de m\u00e0rqueting corporatiu"},"content":{"rendered":"\n<p>La setmana passada, de la m\u00e0 de <strong><a href=\"https:\/\/es.linkedin.com\/in\/tolo-moya-82b80212\">Tolo Moya<\/a><\/strong>, expert en Comunicaci\u00f3 i M\u00e0rqueting, els alumnes de 2n d&#8217;<a href=\"https:\/\/www.batxilleratgranes.com\/batxillerat-ciencies-socials\/\">Empresa i M\u00e0rqueting<\/a>, van poder aprofundir i con\u00e8ixer les principals <strong>eines de comunicaci\u00f3 i posicionament de marca digital.<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/www.batxilleratgranes.com\/wp-content\/uploads\/2022\/11\/Tolo-Moya.jpg\"><img loading=\"lazy\" decoding=\"async\" width=\"900\" height=\"506\" src=\"https:\/\/www.batxilleratgranes.com\/wp-content\/uploads\/2022\/11\/Tolo-Moya.jpg\" alt=\"\" class=\"wp-image-44290\" srcset=\"https:\/\/www.batxilleratgranes.com\/wp-content\/uploads\/2022\/11\/Tolo-Moya.jpg 900w, https:\/\/www.batxilleratgranes.com\/wp-content\/uploads\/2022\/11\/Tolo-Moya-300x169.jpg 300w, https:\/\/www.batxilleratgranes.com\/wp-content\/uploads\/2022\/11\/Tolo-Moya-768x432.jpg 768w\" sizes=\"(max-width: 900px) 100vw, 900px\" \/><\/a><\/figure>\n\n\n\n<p>El taller est\u00e0 emmarcat dins el projecte de la mat\u00e8ria <strong>Crea una empresa II<\/strong>, en el qual els alumnes estan treballant en un <strong>pla de m\u00e0rqueting corporatiu.<\/strong><\/p>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-1 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/www.batxilleratgranes.com\/wp-content\/uploads\/2022\/11\/Tolo-Moya_1.jpg\"><img loading=\"lazy\" decoding=\"async\" width=\"900\" height=\"506\" src=\"https:\/\/www.batxilleratgranes.com\/wp-content\/uploads\/2022\/11\/Tolo-Moya_1.jpg\" alt=\"\" class=\"wp-image-44279\" srcset=\"https:\/\/www.batxilleratgranes.com\/wp-content\/uploads\/2022\/11\/Tolo-Moya_1.jpg 900w, https:\/\/www.batxilleratgranes.com\/wp-content\/uploads\/2022\/11\/Tolo-Moya_1-300x169.jpg 300w, https:\/\/www.batxilleratgranes.com\/wp-content\/uploads\/2022\/11\/Tolo-Moya_1-768x432.jpg 768w\" sizes=\"(max-width: 900px) 100vw, 900px\" \/><\/a><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/www.batxilleratgranes.com\/wp-content\/uploads\/2022\/11\/Tolo-Moya_2.jpg\"><img loading=\"lazy\" decoding=\"async\" width=\"900\" height=\"506\" src=\"https:\/\/www.batxilleratgranes.com\/wp-content\/uploads\/2022\/11\/Tolo-Moya_2.jpg\" alt=\"\" class=\"wp-image-44281\" srcset=\"https:\/\/www.batxilleratgranes.com\/wp-content\/uploads\/2022\/11\/Tolo-Moya_2.jpg 900w, https:\/\/www.batxilleratgranes.com\/wp-content\/uploads\/2022\/11\/Tolo-Moya_2-300x169.jpg 300w, https:\/\/www.batxilleratgranes.com\/wp-content\/uploads\/2022\/11\/Tolo-Moya_2-768x432.jpg 768w\" sizes=\"(max-width: 900px) 100vw, 900px\" \/><\/a><\/figure>\n<\/div>\n<\/div>\n\n\n\n<p>Durant la primera avaluaci\u00f3 els grups de treball han <strong>identificat empreses<\/strong>, han <strong>analitzat el seu entorn<\/strong> (ubicaci\u00f3, compet\u00e8ncia&#8230;) aix\u00ed com els <strong>productes o serveis<\/strong> que ofereixen.<\/p>\n\n\n\n<p>De totes les empreses identificades per tots els grups, s&#8217;han escollit 6 diferents en relaci\u00f3 amb el <strong>sector<\/strong> al qual pertanyen, el moment de <strong>creaci\u00f3<\/strong> o el seu <strong>posicionament<\/strong> al mercat, <strong>reputaci\u00f3<\/strong> i <strong>productivitat<\/strong>.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/www.batxilleratgranes.com\/wp-content\/uploads\/2022\/11\/Tolo-Moya_3.jpg\"><img loading=\"lazy\" decoding=\"async\" width=\"900\" height=\"506\" src=\"https:\/\/www.batxilleratgranes.com\/wp-content\/uploads\/2022\/11\/Tolo-Moya_3.jpg\" alt=\"\" class=\"wp-image-44283\" srcset=\"https:\/\/www.batxilleratgranes.com\/wp-content\/uploads\/2022\/11\/Tolo-Moya_3.jpg 900w, https:\/\/www.batxilleratgranes.com\/wp-content\/uploads\/2022\/11\/Tolo-Moya_3-300x169.jpg 300w, https:\/\/www.batxilleratgranes.com\/wp-content\/uploads\/2022\/11\/Tolo-Moya_3-768x432.jpg 768w\" sizes=\"(max-width: 900px) 100vw, 900px\" \/><\/a><\/figure>\n\n\n\n<p>En aquests moments i despr\u00e9s de fer una proposta de canvis de les diferents empreses, en funci\u00f3 de la situaci\u00f3 en la qual es troben, els grups estan duent a terme la <strong>definici\u00f3 del pla<\/strong>.<\/p>\n\n\n\n<p>Sense dubte, poder tenir una vis\u00f3 general de la <strong>comunicaci\u00f3 digital corporativa<\/strong>, gr\u00e0cies a un professional en actiu com en Tolo Moya, ha estat molt profit\u00f3s pels alumnes. L&#8217;evoluci\u00f3 dels buscadors, la import\u00e0ncia del posicionament de la marca, les diferents xarxes socials en l&#8217;actualitat, l&#8217;inbound i outbound m\u00e0rqueting o l&#8217;an\u00e0lisi d&#8217;algunes de les marques i campanyes m\u00e9s importants dels darrers temps s\u00f3n alguns dels continguts treballats durant el taller.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/www.batxilleratgranes.com\/wp-content\/uploads\/2022\/11\/Tolo-Moya_4.jpg\"><img loading=\"lazy\" decoding=\"async\" width=\"900\" height=\"506\" src=\"https:\/\/www.batxilleratgranes.com\/wp-content\/uploads\/2022\/11\/Tolo-Moya_4.jpg\" alt=\"\" class=\"wp-image-44285\" srcset=\"https:\/\/www.batxilleratgranes.com\/wp-content\/uploads\/2022\/11\/Tolo-Moya_4.jpg 900w, https:\/\/www.batxilleratgranes.com\/wp-content\/uploads\/2022\/11\/Tolo-Moya_4-300x169.jpg 300w, https:\/\/www.batxilleratgranes.com\/wp-content\/uploads\/2022\/11\/Tolo-Moya_4-768x432.jpg 768w\" sizes=\"(max-width: 900px) 100vw, 900px\" \/><\/a><\/figure>\n\n\n\n<p><strong><em>Volem donar les gr\u00e0cies a Tolo Moya i a Blanquerna per acollir-nos un cop m\u00e9s! Tornarem aviat!<\/em><\/strong><\/p>\n\n\n\n<p><em>Imatges: Dani Jan\u00e9<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>La setmana passada, de la m\u00e0 de Tolo Moya, expert en Comunicaci\u00f3 i M\u00e0rqueting, els alumnes de 2n d&#8217;Empresa i M\u00e0rqueting, van poder aprofundir i con\u00e8ixer les principals eines de comunicaci\u00f3 i posicionament de marca digital. El taller est\u00e0 emmarcat dins el projecte de la mat\u00e8ria Crea una empresa II, en el qual els alumnes&hellip;&nbsp;<a href=\"https:\/\/www.batxilleratgranes.com\/es\/treballem-en-un-pla-de-marqueting-corporatiu\/\" class=\"\" rel=\"bookmark\">Read More &raquo;<span class=\"screen-reader-text\">Treballem en un pla de m\u00e0rqueting corporatiu<\/span><\/a><\/p>\n","protected":false},"author":7,"featured_media":44277,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"neve_meta_sidebar":"","neve_meta_container":"","neve_meta_enable_content_width":"","neve_meta_content_width":0,"neve_meta_title_alignment":"","neve_meta_author_avatar":"","neve_post_elements_order":"","neve_meta_disable_header":"","neve_meta_disable_footer":"","neve_meta_disable_title":"","footnotes":""},"categories":[7,1283],"tags":[633,654,1317,630,956],"class_list":["post-44268","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-centre-batxillerat-granes","category-projectes","tag-batxillerat-per-projectes","tag-batxillerat-social","tag-comunicacio-digital","tag-empresa-i-marqueting","tag-tolo-moya"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.4 - 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