{"id":48266,"date":"2023-04-26T08:14:08","date_gmt":"2023-04-26T08:14:08","guid":{"rendered":"https:\/\/www.batxilleratgranes.com\/?p=48266"},"modified":"2023-04-26T08:15:02","modified_gmt":"2023-04-26T08:15:02","slug":"disseny-grafic-aplicat-a-la-marca","status":"publish","type":"post","link":"https:\/\/www.batxilleratgranes.com\/es\/disseny-grafic-aplicat-a-la-marca\/","title":{"rendered":"Disseny gr\u00e0fic i marca"},"content":{"rendered":"\n<p>Els alumnes de primer de l&#8217;itinerari d&#8217;<strong><a href=\"https:\/\/www.batxilleratgranes.com\/es\/bachillerato-ciencias-sociales\/\">Empresa i M\u00e0rqueting<\/a><\/strong> no paren! Divendres passat van fer una nova sortida, aquesta vegada a les instal\u00b7lacions&nbsp;d&#8217;<strong><a href=\"https:\/\/www.elisava.net\/es\">Elisava<\/a>, Escola de disseny i enginyeria de Barcelona.<\/strong><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><a href=\"https:\/\/www.batxilleratgranes.com\/wp-content\/uploads\/2023\/04\/Elisava2.jpg\"><img loading=\"lazy\" decoding=\"async\" width=\"700\" height=\"453\" src=\"https:\/\/www.batxilleratgranes.com\/wp-content\/uploads\/2023\/04\/Elisava2.jpg\" alt=\"\" class=\"wp-image-48278\" srcset=\"https:\/\/www.batxilleratgranes.com\/wp-content\/uploads\/2023\/04\/Elisava2.jpg 700w, https:\/\/www.batxilleratgranes.com\/wp-content\/uploads\/2023\/04\/Elisava2-300x194.jpg 300w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><\/a><\/figure><\/div>\n\n\n<p>Durant la sortida, els alumnes van poder&nbsp;visitar&nbsp;a les instal\u00b7lacions i tamb\u00e9 van poder fer un <strong>taller sobre Marca<\/strong>,&nbsp;de la m\u00e0 de <a href=\"https:\/\/www.elisava.net\/es\/profesores\/dr-francesc-ribot\"><strong>Francesc Ribot<\/strong><\/a>, cap d&#8217;\u00e0rea de Disseny Gr\u00e0fic, que els va explicar diferents projectes i <strong>aplicacions des del disseny gr\u00e0fic relacionats amb el&nbsp;Branding.<\/strong><\/p>\n\n\n\n<p>A&nbsp;trav\u00e9s&nbsp;d&#8217;exemples concrets de marques conegudes, els va explicar les <strong>tres dimensions de la marca<\/strong>: la <strong>narrativa<\/strong> i el relat de marca; la <strong>visual<\/strong> amb&nbsp;la dentitat&nbsp;de marca; aix\u00ed com la <strong>social<\/strong> amb el coneixement de la marca. I posteriorment reflexionant sobre la necessitat que aquestes tres dimensions&nbsp;interactu\u00efn&nbsp;i generin sinergies per a l&#8217;<strong>efectivitat de la comunicaci\u00f3<\/strong> i la <strong>generaci\u00f3 de significats<\/strong> de la marca.<\/p>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/www.batxilleratgranes.com\/wp-content\/uploads\/2023\/04\/Elisava4-1.jpg\"><img loading=\"lazy\" decoding=\"async\" width=\"700\" height=\"387\" data-id=\"48280\" src=\"https:\/\/www.batxilleratgranes.com\/wp-content\/uploads\/2023\/04\/Elisava4-1.jpg\" alt=\"\" class=\"wp-image-48280\" srcset=\"https:\/\/www.batxilleratgranes.com\/wp-content\/uploads\/2023\/04\/Elisava4-1.jpg 700w, https:\/\/www.batxilleratgranes.com\/wp-content\/uploads\/2023\/04\/Elisava4-1-300x166.jpg 300w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><\/a><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/www.batxilleratgranes.com\/wp-content\/uploads\/2023\/04\/Elisava1.jpg\"><img loading=\"lazy\" decoding=\"async\" width=\"700\" height=\"432\" data-id=\"48270\" src=\"https:\/\/www.batxilleratgranes.com\/wp-content\/uploads\/2023\/04\/Elisava1.jpg\" alt=\"\" class=\"wp-image-48270\" srcset=\"https:\/\/www.batxilleratgranes.com\/wp-content\/uploads\/2023\/04\/Elisava1.jpg 700w, https:\/\/www.batxilleratgranes.com\/wp-content\/uploads\/2023\/04\/Elisava1-300x185.jpg 300w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><\/a><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/www.batxilleratgranes.com\/wp-content\/uploads\/2023\/04\/Elisava6.jpg\"><img loading=\"lazy\" decoding=\"async\" width=\"700\" height=\"439\" data-id=\"48268\" src=\"https:\/\/www.batxilleratgranes.com\/wp-content\/uploads\/2023\/04\/Elisava6.jpg\" alt=\"\" class=\"wp-image-48268\" srcset=\"https:\/\/www.batxilleratgranes.com\/wp-content\/uploads\/2023\/04\/Elisava6.jpg 700w, https:\/\/www.batxilleratgranes.com\/wp-content\/uploads\/2023\/04\/Elisava6-300x188.jpg 300w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><\/a><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/www.batxilleratgranes.com\/wp-content\/uploads\/2023\/04\/Elisava5.jpg\"><img loading=\"lazy\" decoding=\"async\" width=\"700\" height=\"486\" data-id=\"48276\" src=\"https:\/\/www.batxilleratgranes.com\/wp-content\/uploads\/2023\/04\/Elisava5.jpg\" alt=\"\" class=\"wp-image-48276\" srcset=\"https:\/\/www.batxilleratgranes.com\/wp-content\/uploads\/2023\/04\/Elisava5.jpg 700w, https:\/\/www.batxilleratgranes.com\/wp-content\/uploads\/2023\/04\/Elisava5-300x208.jpg 300w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><\/a><\/figure>\n<\/figure>\n\n\n\n<p>Fa unes setmanes tamb\u00e9 aquest grup de primer va visitar la <a href=\"https:\/\/www.blanquerna.edu\/ca\/facultat-de-comunicacio-i-relacions-internacionals\">Facultat de Comunicaci\u00f3 i Relacions Internacionals <\/a>Blanquerna-URL on <strong><a href=\"https:\/\/es.linkedin.com\/in\/marcalegre\">Marc Alegre<\/a>,<\/strong> especialista en m\u00e0rqueting digital i professor de Blanquerna, els va fer un&nbsp;<strong>taller sobre com crear una web amb Wix i WordPress<\/strong>. <\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><a href=\"https:\/\/www.batxilleratgranes.com\/wp-content\/uploads\/2023\/04\/Blanquerna.jpg\"><img loading=\"lazy\" decoding=\"async\" width=\"700\" height=\"322\" src=\"https:\/\/www.batxilleratgranes.com\/wp-content\/uploads\/2023\/04\/Blanquerna.jpg\" alt=\"\" class=\"wp-image-48284\" srcset=\"https:\/\/www.batxilleratgranes.com\/wp-content\/uploads\/2023\/04\/Blanquerna.jpg 700w, https:\/\/www.batxilleratgranes.com\/wp-content\/uploads\/2023\/04\/Blanquerna-300x138.jpg 300w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><\/a><\/figure><\/div>\n\n\n<p>Durant la sessi\u00f3 els alumnes van poder fer un rep\u00e0s dels <strong>elements principals d&#8217;una<\/strong> web aix\u00ed com els passos a seguir pel seu desenvolupament. Des de l&#8217;<strong>objectiu<\/strong> fins a la seva <strong>publicaci\u00f3<\/strong> passant per l&#8217;elecci\u00f3 del domini, <strong>definici\u00f3 de l&#8217;estructura<\/strong> del lloc i cadascuna de les p\u00e0gines, la<strong> plataforma<\/strong> o la <strong>creaci\u00f3 del contingut<\/strong>, entre d&#8217;altres.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><a href=\"https:\/\/www.batxilleratgranes.com\/wp-content\/uploads\/2023\/04\/Blanquerna1.jpg\"><img loading=\"lazy\" decoding=\"async\" width=\"700\" height=\"388\" src=\"https:\/\/www.batxilleratgranes.com\/wp-content\/uploads\/2023\/04\/Blanquerna1.jpg\" alt=\"\" class=\"wp-image-48282\" srcset=\"https:\/\/www.batxilleratgranes.com\/wp-content\/uploads\/2023\/04\/Blanquerna1.jpg 700w, https:\/\/www.batxilleratgranes.com\/wp-content\/uploads\/2023\/04\/Blanquerna1-300x166.jpg 300w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><\/a><\/figure><\/div>\n\n\n<p>Aquestes dues activitats complement\u00e0ries&nbsp;estan&nbsp;relacionades amb els continguts de la mat\u00e8ria de <strong>M\u00e0rqueting i Disseny de Marca<\/strong> i dins el <strong>projecte de desenvolupament de la seva pr\u00f2pia marca<\/strong> que estan duent a terme els alumnes durant aquesta avaluaci\u00f3.<\/p>\n\n\n\n<p><em><strong>Ben aviat us podrem presentar els seus projectes!!<\/strong><\/em><\/p>\n\n\n\n<p><em>Imatges: Dani Jan\u00e9<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Els alumnes de primer de l&#8217;itinerari d&#8217;Empresa i M\u00e0rqueting no paren! Divendres passat van fer una nova sortida, aquesta vegada a les instal\u00b7lacions&nbsp;d&#8217;Elisava, Escola de disseny i enginyeria de Barcelona. Durant la sortida, els alumnes van poder&nbsp;visitar&nbsp;a les instal\u00b7lacions i tamb\u00e9 van poder fer un taller sobre Marca,&nbsp;de la m\u00e0 de Francesc Ribot, cap d&#8217;\u00e0rea&hellip;&nbsp;<a href=\"https:\/\/www.batxilleratgranes.com\/es\/disseny-grafic-aplicat-a-la-marca\/\" class=\"\" rel=\"bookmark\">Read More &raquo;<span class=\"screen-reader-text\">Disseny gr\u00e0fic i marca<\/span><\/a><\/p>\n","protected":false},"author":7,"featured_media":48272,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"neve_meta_sidebar":"","neve_meta_container":"","neve_meta_enable_content_width":"","neve_meta_content_width":0,"neve_meta_title_alignment":"","neve_meta_author_avatar":"","neve_post_elements_order":"","neve_meta_disable_header":"","neve_meta_disable_footer":"","neve_meta_disable_title":"","footnotes":""},"categories":[1370,1281,1283],"tags":[654,495,1355,268,656,566],"class_list":["post-48266","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-activitats-granes-2","category-metode-granes-2","category-projectes","tag-batxillerat-social","tag-blanquerna","tag-branding","tag-elisava","tag-itinerari-empresa-i-marqueting-ca","tag-web"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.4 - 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