{"id":8379,"date":"2018-03-09T08:29:02","date_gmt":"2018-03-09T08:29:02","guid":{"rendered":"http:\/\/www.batxilleratgranes.com\/?p=8379"},"modified":"2018-03-15T23:40:51","modified_gmt":"2018-03-15T23:40:51","slug":"el-departament-de-marqueting-ha-adquirit-una-importancia-cabdal-dins-de-lempresa","status":"publish","type":"post","link":"https:\/\/www.batxilleratgranes.com\/es\/el-departament-de-marqueting-ha-adquirit-una-importancia-cabdal-dins-de-lempresa\/","title":{"rendered":"“El departament de m\u00e0rqueting ha adquirit una import\u00e0ncia cabdal dins de l’empresa”"},"content":{"rendered":"

Entrevista a Joan Mart\u00ed, Responsable d\u2019Admissions del grau d\u2019ADE a EAE Business School<\/h3>\n

\"\"<\/a><\/p>\n

Segueix sent ADE una de les titulacions amb m\u00e9s demanda?<\/strong><\/p>\n

La nostra demanda no decreix. Es tracta d\u2019una carrera generalista que ens explica com funciona l\u2019empresa i que ens permet per tant realitzar qualsevol funci\u00f3 dins l\u2019empresa. Aqu\u00ed tamb\u00e9 interv\u00e9 que no hi hagi carreres pr\u00f2piament de finances o de RRHH.<\/em><\/p>\n

En aquest sentit, des de fa ja algun temps, veiem com prenen protagonisme disciplines com el m\u00e0rqueting, consolidant-se com una formaci\u00f3 de grau<\/strong>.<\/p>\n

S\u00ed, el grau de M\u00e0rqueting l\u2019ofereix ara per ara l\u2019escola privada. I anir\u00e0 en augment, perqu\u00e8 s\u2019ha convertit en un departament cabdal dins l\u2019empresa. Abans s\u2019hi ubicava dins el departament de publicitat i no se li atorgava tant de pes. Per\u00f2 en l\u2019actualitat el m\u00e0rqueting \u00e9s el cor de l\u2019empresa, \u00e9s el departament que pensa qu\u00e8 s\u2019ha de fer dins d\u2019una empresa.\u00a0<\/em>Actualment, s\u2019ofereixen aquests estudis des de diferents enfocaments, el nostre \u00e9s dins la comunicaci\u00f3 digital.<\/em><\/p>\n

Alg\u00fa podria relacionar aquest grau d\u2019ADE amb altres com el d’Economia, per exemple, en qu\u00e8 es diferencien?<\/strong><\/p>\n

Principalment que ADE \u00e9s molt m\u00e9s pr\u00e0ctic. Aquest grau, com d\u00e8iem, t\u2019explica com funciona l\u2019empresa per dins. En canvi, a Economia s\u2019estudia m\u00e9s el que anomenar\u00edem com la macroeconomia, \u00e9s a dir, l\u2019estudi de com funciona el sector de l’economia a nivell m\u00e9s global.<\/em><\/p>\n

Pel fet de tractar-se doncs d\u2019una carrera m\u00e9s generalista, \u00e9s necessari que despr\u00e9s els graduats en ADE complementin la seva formaci\u00f3 amb altres estudis?<\/strong><\/p>\n

Els alumnes poden complementar el seu grau amb una especialitzaci\u00f3 en alguna \u00e0rea concreta. Jo el que els hi recomanaria \u00e9s que treballin un parell d\u2019anys en aquella \u00e0rea i despr\u00e9s realitzar algun m\u00e0ster o postgrau.<\/em><\/p>\n

Promovem l\u2019emprenedoria perqu\u00e8 avui dia amb poc capital podem engegar una empresa.<\/em><\/p><\/blockquote>\n

L\u2019objectiu de bona part dels estudiants d\u2019ADE \u00e9s formar la seva pr\u00f2pia empresa?<\/strong><\/p>\n

El percentatge d\u2019alumnes que volen muntar la seva empresa va en augment. Abans representava nom\u00e9s l\u20191% i ara correspon al 7%. Aquesta crescuda en els \u00faltims anys es deu a diversos motius, per\u00f2 principalment perqu\u00e8 cada vegada hi ha m\u00e9s informaci\u00f3. Nosaltres com a escola de negocis proporcionem tamb\u00e9 als nostres alumnes tots els contactes des que estan estudiant, i tamb\u00e9 tenim una acceleradora d\u2019startups. Promovem l\u2019emprenedoria perqu\u00e8 avui dia amb poc capital podem engegar una empresa, sobretot en el sector digital.<\/em><\/p>\n

Qu\u00e8 \u00e9s el que m\u00e9s ha canviat en l\u2019\u00e0mbit de les ci\u00e8ncies empresarials en els \u00faltims anys?<\/strong><\/p>\n

En relaci\u00f3 al que parl\u00e0vem abans, que el departament de m\u00e0rqueting ha adquirit una import\u00e0ncia cabdal. Avui dia a l\u2019empresa tot dep\u00e8n del que faci aquest departament de m\u00e0rqueting o el departament comercial. Juntament tamb\u00e9 amb els canvis que s\u2019han produ\u00eft al departament de recursos humans, que ara ja no es dediquen a fer n\u00f2mines \u2013 que les fa una empresa externa \u2013 sin\u00f3 que fan altres coses.<\/em><\/p>\n

I com han afectat en tot aix\u00f2 les noves tecnologies?<\/strong><\/p>\n

Les TIC han perm\u00e8s a les empreses canviar els processos m\u00e9s rutinaris i han donat temps a les empreses i als treballadors per poder pensar en altres coses m\u00e9s profitoses.<\/em><\/p>\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

Entrevista a Joan Mart\u00ed, Responsable d\u2019Admissions del grau d\u2019ADE a EAE Business School Segueix sent ADE una de les titulacions amb m\u00e9s demanda? La nostra demanda no decreix. Es tracta d\u2019una carrera generalista que ens explica com funciona l\u2019empresa i que ens permet per tant realitzar qualsevol funci\u00f3 dins l\u2019empresa. Aqu\u00ed tamb\u00e9 interv\u00e9 que no… Read More »“El departament de m\u00e0rqueting ha adquirit una import\u00e0ncia cabdal dins de l’empresa”<\/span><\/a><\/p>\n","protected":false},"author":5,"featured_media":8471,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"neve_meta_sidebar":"","neve_meta_container":"","neve_meta_enable_content_width":"","neve_meta_content_width":0,"neve_meta_title_alignment":"","neve_meta_author_avatar":"","neve_post_elements_order":"","neve_meta_disable_header":"","neve_meta_disable_footer":"","neve_meta_disable_title":"","footnotes":""},"categories":[7],"tags":[499,501,503,500,263,264,502,498],"class_list":["post-8379","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-centre-batxillerat-granes","tag-ade","tag-business-school","tag-crear-una-empresa","tag-eae","tag-emprenedoria","tag-empresa","tag-joan-marti","tag-marqueting"],"yoast_head":"\n"El departament de m\u00e0rqueting ha adquirit una import\u00e0ncia cabdal dins de l'empresa" - Gran\u00e9s Batxillerat - Escuela especializada en Bachillerato en Barcelona<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.batxilleratgranes.com\/es\/el-departament-de-marqueting-ha-adquirit-una-importancia-cabdal-dins-de-lempresa\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\""El departament de m\u00e0rqueting ha adquirit una import\u00e0ncia cabdal dins de l'empresa" - Gran\u00e9s Batxillerat - Escuela especializada en Bachillerato en Barcelona\" \/>\n<meta property=\"og:description\" content=\"Entrevista a Joan Mart\u00ed, Responsable d\u2019Admissions del grau d\u2019ADE a EAE Business School Segueix sent ADE una de les titulacions amb m\u00e9s demanda? 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